Your introduction is your calling card — it sets the tone for everything after it. Which is exactly why you should build it last.
You can't engineer the opening until you know where the piece lands. And online, you're not making art. Art earns patience, but a stranger online is one click from gone, running a time-waste monitor in the back of their head. You hold them by respecting that.
There's a clinical way to open and a with-attitude way to open — and the second is reverse-engineered straight from the structure underneath your talk. Pick the attitude you actually mean, because you attract the people you'll then be living with.
How to construct both openings from your own material is laid out in the book and the 5 Minute CEO.
The full system — every exercise and the 36-day practice — lives in the book MEAN IT. and the 5 Minute CEO program. Work with Paul →