Paul Gordon

For 37 years I performed with Second Hand Dance Company, taking the work to stages all over the world. Along the way I appeared on the Late Show with David Letterman, performed at Lincoln Center, took the stage at the Edinburgh Fringe, and reached audiences in the billions through international television.

Performance taught me something measurable: an audience doesn't respond to what you say nearly as much as to whether you mean it — and meaning it, on demand, in front of strangers, is a trainable skill, not a gift. The same instrument professional performers have used for over a century works on the camera you point at yourself.

That craft became the Mean It Method™ — my system for training the on-camera instrument, built on its keystone technique, the Art of Face Dancing. It's for people who aren't performers by trade but still have to show up on camera and be believed.

Present so well that the right people stop scrolling and act.

Today I work with coaches and entrepreneurs — and the teams they belong to — translating four decades of stage technique into video that actually books clients.

Let's work together.

Coaching, team workshops, or a performance — start the conversation.

Get in touch