The full, structured telling isn't the only way a story works for you. Some of the smaller forms pay off harder than the whole thing.
You can drop a fragment instead of the whole story and raise curiosity. You can promise a specific story for later and plant a hook the audience won't forget. You can let the listener in on something the people inside the story didn't know at the time, and pull them a seat closer than the characters had.
Woven across weeks, these build a relationship with texture: the audience knows you have stories, knows you'll get to them, and knows it'll be worth it.
The three forms — and how to weave them together over time — are taught in the book and the 5 Minute CEO.
The full system — every exercise and the 36-day practice — lives in the book MEAN IT. and the 5 Minute CEO program. Work with Paul →